top of page

Cross-Border Systems That Actually Work

Japan Market Entry for
B2B SaaS Without
the 18-Month Failure Tax

Who We Are

anna skrypka

Most Western companies waste 12-18 months on messaging, partnerships, and hiring that don't work in Japan—burning through $1M+ before they realize their home-market GTM doesn't translate.

I founded Anna Skrypka Studio to help VC-backed B2B SaaS startups and technology companies skip that expensive learning curve entirely.

After scaling Autodesk's SaaS business from $0.5M to $40M ARR in Japan and leading global brand campaigns at Toyota, I saw the pattern: teams copying their playbook to Japan with the wrong buyer psychology, wrong trust signals, wrong brand narrative.

I built a cross-border operating system that fixes this—rebuilding GTM from the inside out using relationship-first strategy, cultural diagnostics, AI-powered marketing workflows, and internal capability building. This approach compresses 18-month learning cycles into 90 days while building team capability, not external dependencies.

toyota logo
autodesk logo
techstars logo
notion logo

Trusted By

"Anna rebuilt our GTM strategy and introduced AI workflows that gave our lean team enterprise-level execution speed. She doesn't just consult — she embeds with your team and builds systems you can run without her."
 
— Founder & CEO, Series C Deep Tech company 

Where AI Strategy
Meets Cultural Reality

STRATEGY DOESN'T TRANSLATE

 

You can't copy-paste a home market GTM into high-context markets like Japan and expect it to convert. Cultural adaptation isn't optional.

FRAGMENTED EFFORT FAILS

Without narrative coherence, AI tools just amplify confusion. Strategy first. Execution speed second.

LEADERSHIP MISALIGNMENT

HQ pushes global templates. Local teams know it won't work but can't articulate why. Misalignment kills execution.

Our Approach

The Augmented Human Method™ is a cross-border operating system that rebuilds GTM from the inside out. Culture determines adoption. AI accelerates output. Mindset ensures capability scales without external dependencies.

CULTURE

 

Decode cultural buyer psychology to identify high-context market adoption patterns. Map ICP/JTBD mismatches, trust signals, and narrative gaps before they cost you 12–18 months.

TOOLS

Deploy AI-native workflows for 10× execution speed. AI without cultural strategy amplifies confusion. Strategy without AI tools limits velocity.

MINDSET

Develop internal team capability combining cultural fluency with AI literacy to work

without dependencies.

How We Can Help

anna skrypka

CULTURAL MARKET SCAN

Identify cultural friction and narrative gaps before they cost you $200K+ in wasted GTM.

BRAND NARRATIVE TRANSFORMATION                      Rebuild positioning,  GTM approach for cultural adoption and market resonance.

AI-POWERED CREATIVE & GTM SYSTEMS                  

Build AI-native workflows for marketing and creative that give teams 10× speed without losing brand voice.

CROSS-BORDER ALIGNMENT & ENABLEMENT                    Unify global and local team leadership around one culturally intelligent GTM motion.

 Ways To Engage

FREE MARKET SCAN

 ¥0 | Start Here

Best for: teams exploring Japan for the first time.     

 Identify your cultural friction points before you invest.

​​​

WHAT YOU GET:

  • Japan GTM readiness 

  •  Cultural friction mapping

  •  Narrative risk flags 

  •  Early entry use cases

  •  Clear gap summary 

Timeline: 15 minutes

Outcome: Japan market scan report

* Ready for strategic guidance?Book a 30-min introductory call.

AI-POWERED MARKET EXPANSION SPRINT

custom | 4-Week Intensive

​ Best for: Series B+ tech companies launching in Japan or scaling globally

Co-create your market-ready GTM strategy with cultural intelligence 

​​​​

WHAT YOU GET:​

  • Executive Blueprint (included)

  • Market-ready brand narrative & messaging

  • Stakeholder engagement strategy

  • GTM plan using Augmented Human Method™

  • AI-powered custom workflow*

  • 4 weekly sessions with team + 30-day async support

​​Timeline: 4 weeks

Outcome: Market-ready GTM + team capability

​* AI workflow workshop can be booked separately for in-house team upskilling.

EXECUTION PARTNERSHIP 

from ¥800,000 | 3-Month Minimum

Best for: Series B+ tech companies with cross-border complexity

Embed strategic partner for: strategy, AI systems, creative, execution.

WHAT YOU GET:

  • Strategic execution (launches, GTM, partnerships)

  • AI systems & workflow optimization

  • Creative direction & brand visuals

  • Cross-cultural GTM optimization

  • Team enablement & frameworks 

  • 2 sessions/month + unlimited async 

  • Custom deliverables as needed

Timeline: 3–12 month engagements

Outcome: Scalable GTM + AI systems + zero dependency

* All partnerships begin with complimentary strategy session to align on scope.

Contact

READY TO GET STARTED?

Book a complimentary introduction call and we discuss your business needs.

  • LinkedIn
  • icons8-substack-100

WHERE CREATIVITY

MEETS AI & CULTURE

bottom of page